Recently I had the opportunity to help judge the ever-fabulous FAB awards with submissions from food and beverage brands around the globe. Albeit the only female judge (one is certainly better than none), being part of the judging process was an incredible experience. This year’s awards spotlights the brands who are driving creativity in new and exciting directions, be it in new media or old media. Or sometimes blending the two.
I hope you’ll agree its been another remarkable year for creativity. But I’ll let you be the judge of that.
An innovative modern day use of an old print medium
Ho Ho Ho
Proof that the simplest ideas can stir the strongest emotions
Our Food Your Questions
Bravely tackling people’s suspicions head on in the age of transparency
A genuine brand utility in response to a huge financial problem (Indonesia’s shortage of coins)
Not just a badging exercise, simply one of the most entertaining uses of sponsorship I’ve ever seen
The best use of second screen media consumption I’ve ever witnessed
Last night I was invited by the lovely Toby and Matt at Upset.tv to the launch of the House of Blueeyes, hosted by Ana Matronic. They premiered a stunning short film directed by Johnny Blueeyes, and produced by Upset.tv. I can’t find it on YouTube but you can watch it on the site here.
There was a live catwalk featuring dramatic rock & roll vintage clothing, including a surprise V.I.P model, which turned out to be none other than the queen of style herself, Kate Moss. So that pretty much topped my night!
Go on, check out Upset.tv here – there’s nothing upsetting about them. They are a production company specialising in producing eye catching films and branded content. They are also producing branded narrative experiences and feature films – they are always looking for interesting ways in which to combine the two. In my opinion, they get it, and they’re offering very exciting & innovative opportunities. So much so…it’s hard to keep up with them!
The Carling iPint iPhone application has been making the rounds recently, and it seems to be getting mixed reactions (simple and smart vs. simply stupid). Check out the demo below if you don’t know what I’m talking about.
It’s definitely generating word-of-mouth, what’s more, punters are actually playing around with this (branded content) in pubs – so it’s ticking a lot of boxes for me already. While the entertainment is short-lived, it is somewhat engaging and certainly poses the talkability factor. The iPint spoofs are already in full swing, take iMunchies for example.
Despite the idiocy of drinking a ‘virtual’ pint, the application actually uses ground-breaking technology. And yet the creative execution is so simple. So simple that I would argue it’s actually rather smart.
And to those marketers who think it’s just plain stupid – I can only bet you’re secretely annoyed you didn’t think of it first! Carling have leveraged the popularity of the iPhone, and they have the sucessful results to prove it.
Digital isn’t just banners ya’know. Technology is a huge part of the world we live in, whether we’re vastly aware of it or not. And we’re sharing engaging digital experiences with our friends. We live in exciting times! And brands need to realise the role they can play and value they can add in this exciting world.
My verdict – simply genius.
More info here.