If you work in the advertising industry, you’ve probably heard of a little thing called user-generated content? Well with the help of AMV, Doritos have launched ‘King of Ads’ – offering creative types (or anyone with a video camera for that matter) the chance to get their ad on the telly box. We’re encouraging people to be as creative, left-field, or as adventurous as they like.
Doritos have upped the stakes by inviting a panel of specially selected experts to judge the entries – including Bafta award-winning actor, director, and screenwriter Noel Clarke, TV and radio presenter Lauren Laverne, and top ad director David Shane. The finalists will even be invited to pitch their ads IN-PERSON to our experts (eek), before the top three are put to public vote.
While UGC campaigns have been widely used in the UK, never has there been such a huge cash incentive. The consumer-selected winner is guaranteed £100K, plus an extra £1 per every vote (up to another £100K!). But of course the incentive goes beyond this unique cash prize, since they’ll also have their ad broadcast on national TV.
Feeling inspired yet? If not, our resident ad director and funny man David Shane has created an idiot’s guide to making an ad. I may be bias, but I think this is pretty funny.
Submissions close on 30th April, so if you want to get your hands on that prize, give it a go!
Glass and a half full productions are back with “yet another feat of ridiculousness and joy” (their words not mine). As ever, the blogging community is largely underwhelmed as Cadbury struggles to recpature the magic of Gorilla. But hey, the bad blogging coommunity is not the general public, so lets see how this one pans out.
I loved the very personalised blogger email I received though as she commented on my lovely lashes…thanks sweetie!
Let me start with Hotel626. Holy sh*t. Snack Strong Productions has unveiled a genuinely horrifying website – apparently promoting their new taco flavours, yet without a single crisp in sight. Hotel626 is only open from 6pm to 6am (but you can cheat and get in whenever by changing the time on your computer clock). If you’re gutsy enough, be prepared to waste some serious time on this site. And if you have a web cam, be prepared for a truly interactive experience.
Doritos are not only entertaining us, but making our Internet experience just like a bag of Doritos – filled only with the stuff you like. A branded utility if you like. Doritos are offering a plug-in that lets users fill banner ads with anything from family photos to facebook profiles. As ever, there’s a mixture of ‘hype’ chucked in with ‘it’s all been done before’, but I think it’s quite neat and a good fit for Doritos. The YouTube video says it all.