Patrick Collister bravely ventured to AMV last week to talk to us planners about awesome response-driven communications ideas. And no I’m not just talking about DM, I mean participative ideas that get people to do stuff (often sought by digital comms). Here are a few favourites of mine…
Diesel ‘Quique The Head’
Branded entertainment at its best – and it goes to show that brands can do engaging longer-form content (which isn’t achieved often!). Skip to 1.29 for “the sneeze”.
Football Federation Australia Viral Case Study
An inventive viral campaign which not only engaged consumers, but solved a business problem by actually getting “bums on seats”.
Toohey’s Extra Dry ‘6 beers of separation’
A contagious on-the-pulse idea that was shared and spread around the world.