Patrick Collister on awesome response-driven ideas

2 Jun

Patrick Collister bravely ventured to AMV last week to talk to us planners about awesome response-driven communications ideas. And no I’m not just talking about DM, I mean participative ideas that get people to do stuff (often sought by digital comms). Here are a few favourites of mine…

Diesel ‘Quique The Head’

Branded entertainment at its best – and it goes to show that brands can do engaging longer-form content (which isn’t achieved often!). Skip to 1.29 for “the sneeze”.  

Football Federation Australia Viral Case Study 

An inventive viral campaign which not only engaged consumers, but solved a business problem by actually getting “bums on seats”.

Toohey’s Extra Dry ‘6 beers of separation’

A contagious on-the-pulse idea that was shared and spread around the world.


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