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Doritos “Late Night” presents the FIRST EVER 360 degree video on YouTube, and the iPhone

19 Oct

Doritos (I work for AMV BBDO, Doritos creative agency) are launching two new and authentic flavours that draw inspiration from classic late-night foods – ‘Tantalising Tikka’ and ‘BBQ Rib’. Om nom nom. But ‘Late Night’ is more than just two new tasty flavours, it’s a never before seen interactive music experience (which breaks today!). I’m super excited. We’ve hooked up with some of the biggest acts around the globe, including Rihanna and in-demand (3 x MOBO-nominated) British rapper Professor Green.

For the “Late Night” campaign, AMV BBDO have created a fully interactive 360 degree music video for the track ‘Coming to get me’, written by Professor Green exclusively for the campaign. The 360 experience puts Doritos fans in control and lets them choose which direction they would like to look – check it out now at our custom YouTube channel here. We’ve even created an embeddable widget so that you can host the whole 360 experience on your blog – grab the embed code from here. Unfortunately my wordpress-hosted blog cannot support the widget (I need an upgrade!), but here’s the unwrapped version from YouTube. The general consensus on Twitter is “it’s sickkk”, but I’ll leave that for you to decide…

‘Coming to get me’ is the FIRST EVER 360° video on YouTube.  Up until the launch of the Doritos / Professor Green promo, all videos featured previously on YouTube have been a flat / 2D video.  As the world’s most popular video sharing site, this is a landmark event for both YouTube, Doritos, and the Internet as a whole.

‘Coming to get me’ is also COMING SOON to download as a free iPhone app.  This will be the first ever 360° video on an iPhone.  The app, via the iPhones accelerometer, enables consumers to change the direction in which they’re viewing the video by moving their arms (or tilting the phone) up, down, left or right. More on this to come…

But it doesn’t stop there. Using special packs of Late Night chips and a web cam, consumers can unlock an augmented reality experience with Rihanna at www.doritoslatenight.com.  The interactive video (created by Goodby & HiRes!) – for brand new song feat. David Guetta ‘Who’s That Chick’ – shows Rihanna showing off her day and night time personas.

This has been quite possibly the coolest campaign I’ve ever worked on, but more importantly it delivers once again on Doritos promise of being the most entertaining snack brand.

Comments welcome 🙂

You vs. YouTube

20 Sep

Trivial Pursuit have partnered with YouTube to create an interactive game “You vs. YouTube” to promote their new board game. It’s great to see an old school game pushing the boundaries again when it comes to digital. This campaign follows “Battle of the Sexes” which was also pretty awesome (and not just because women won!).

“You vs. YouTube” is an interactive version of the board game, but the twist is you’re taking on the biggest YouTube stars – including the the likes of Tay Zonday (of “Chocolate Rain” fame) and Harry and Charlie Davies-Carr of “Charlie Bit My Finger.”

There’s something quite fascinating about “Internet Celebrities”, and few brands have tapped into this strange phenomenon so kudos to Hasbro. And kudos to YouTube for corralling more than a dozen of their biggest stars from their site.

I just played against the bizarre ‘Numa Numa‘, and it was a rather delightful experience 🙂 (I won fyi…)

Sour – another ‘crowdsourced’ music video

8 Jul

Bloc Party very recently ‘crowdsourced’ their latest music video ‘Ares’ (more info here) – the video is made up of fan submitted mobile phone footage.

Today I came across another crowdsourced music video…from Japanese band ‘Sour’. The result is an amazing eye-popping video shot on a bunch of web cams by fans around the world. It’s pretty amazing the amount of work and collaboration that went into this – and the result is pretty spectacular. I think this is potentially an interesting opportunity for brands as well us bands…

Via CrunchGear.

Cool stuff I’ve missed while I’ve been in Turkey (yeah yeah I’m behind the curve…)

25 Jun

US agency BooneOakley built their website in YouTube using YouTube annotations to form the nav (via PSFK). Nice idea and relevant for the target audience.

Check out the world’s first panoramic music video (you’ll need to click on the image to view it). Okay so it’s an average execution, but I can imagine a great creative opportunity here (via Rubbishcorp).

PanoramicMusicVideo

Currently in alpha, this app from Zugara uses augmented reality and motion capture control, so users can try on clothes virtually using their web cams and a print-out marker (via creativity). One of the more useful AR apps I’ve come across.

Flutter is the new Twitter. Nuff said.

“Digitalness” in the real-world

8 Jun

McDonald’s has launched a new interactive sign where passers-by can interact with content displayed on Piccadilly’s giant LED screen. A simple idea that gets people to engage and interact with the brand while they’re out and about. And a great opportunity for the content to spread as people video, MMS, tweet, and share their experiences.

I wonder how staged this video is, and who subsequently bought a fillet-o-fish(!), but it’s a nice idea. Bringing digital experiences to the real-world is something that excites me. Check out the posers in the clip…

Bloc Party crowdsource their latest music video

20 May

The Internet has made it possible for large groups of widely dispersed people to come together and express ideas. Harnessing the power of crowds is called ‘crowdsourcing‘ – and Bloc Party have done just that with their latest music video ‘Ares’.

The video is made up of fan-submitted mobile phone footage – in theory it sounds awful, but the result actually has a great raw feel. See for yourself!

Via

I’m going to Grape you good!

5 May

This just made me literally cry with laughter! Whitest Kids U’Know test out their marketing skills with this endorsement of ‘The Grapist’ for a kids grape product. He’s gonna grape you good 🙂

I don’t think I’ve ever watched a viral this long (3.44) and literally laughed all the way through it. I could have watched for longer!

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