Recently I had the opportunity to help judge the ever-fabulous FAB awards with submissions from food and beverage brands around the globe. Albeit the only female judge (one is certainly better than none), being part of the judging process was an incredible experience. This year’s awards spotlights the brands who are driving creativity in new and exciting directions, be it in new media or old media. Or sometimes blending the two.
I hope you’ll agree its been another remarkable year for creativity. But I’ll let you be the judge of that.
An innovative modern day use of an old print medium
Ho Ho Ho
Proof that the simplest ideas can stir the strongest emotions
Our Food Your Questions
Bravely tackling people’s suspicions head on in the age of transparency
A genuine brand utility in response to a huge financial problem (Indonesia’s shortage of coins)
Not just a badging exercise, simply one of the most entertaining uses of sponsorship I’ve ever seen
The best use of second screen media consumption I’ve ever witnessed