Web of wood

5 Aug

In the digital age the line between online and offline continues to blur. The web of wood sees the line disappear altogether…

When DraftFCB were briefed by Toyota to create an online experience for an outdoors-ey audience, they took their interactive experience to the real world. The result…a real website made of wood, linked to the online world. The audience could even navigate and tweet as if it really were an online experience.

A great use of technology that’s not just for technology’s sake. Enjoy.

2 Responses to “Web of wood”

  1. TV Commercials October 31, 2013 at 7:08 am #

    A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
    TV Commercials

  2. Iain May 8, 2014 at 11:22 pm #

    I love the idea to take indoors outdoors rather than the other way round, but I wonder how many people will actually see it. There are so many good ideas out there now and as a result I think we are getting pickier with what we share.

    Thanks for your post.

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