Web of wood

In the digital age the line between online and offline continues to blur. The web of wood sees the line disappear altogether…

When DraftFCB were briefed by Toyota to create an online experience for an outdoors-ey audience, they took their interactive experience to the real world. The result…a real website made of wood, linked to the online world. The audience could even navigate and tweet as if it really were an online experience.

A great use of technology that’s not just for technology’s sake. Enjoy.