Web of wood

In the digital age the line between online and offline continues to blur. The web of wood sees the line disappear altogether…

When DraftFCB were briefed by Toyota to create an online experience for an outdoors-ey audience, they took their interactive experience to the real world. The result…a real website made of wood, linked to the online world. The audience could even navigate and tweet as if it really were an online experience.

A great use of technology that’s not just for technology’s sake. Enjoy.

The real life Facebook “Like”

I haven’t been inspired to blog in a while, but I just came across this incredibly smart campaign from Coca-Cola – it seamlessly integrates an experiential event in the real-world with Facebook. Cue dodgy case study video with annoying voice over…

In a nutshell, at this year’s Coca-Cola Village event in Israel, they brought the Facebook “Like” into the real world. They distributed RFID-enabled wrist-bands (that were linked to Facebook profiles),  and inside the village were RFID “Like” receivers – if these were touched with a wrist-band it would push this out to the users profile. And get this, if they were photographed, the RFID technology would automatically tag everyone in the photo and upload it to everyone’s Facebook profiles. Awesome! On average each visitor posted 54 coke-branded “Likes” to Facebook.

Easy to participate? Check.

Socialability? Check.

Real-time relevance? Check.

Smart technology? Check.

Digital meets real world mash up? Check check.