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Fire real dodgeballs at real people – LIVE – with the Doritos Dodgeball Challenge!

1 May

It’s not too often I take the time to blog about my own projects here at AMV BDDO, but for me this has to be the most ambitious digital project I’ve ever taken on. That feeling of ‘are we really doing this?!’ hasn’t really left me yet. But I’m goddam excited!

The Doritos Dodgeball Challenge is our unique way of launching Doritos brand new flavour – Flamin’ Cheeseball. The Challenge gives people (that’s you!) the chance to aim and fire real dodgeballs – LIVE – from six purposely engineered dodgeball canons, each controlled by a member of the public online – here at the Doritos website. That’s right, via the Internet everyone will be able to fire real dodgeballs at real people with pinpoint accuracy. Sweet! We’re seeding this video (via Unruly) to get the word out…

Facing the canons will be a selection of the UK and Ireland’s leading Dodgeball teams, each competing to be crowned the Doritos Dodgeball Champions. The winning team will then be invited to a one-off ‘world-series’ dodgeball match against the reigning US National Dodgeball League champions, the San Diego Crossfire.

During the hours of play when the professional dodgeball teams are not competing in the competition proper, a variety of celebrities, including Timmy Mallett and Jodie Marsh, will make a special appearance in ‘the cage’.

The site itself was produced in partnership with the amazingly-talented Shoreditch based creative production company, Unit 9.

This project really has been a labour of love for the whole cross-agency Doritos team. I hope you enjoy playing it as much as we’ve enjoyed making it!


p.s. I’ll probably be facing the canons a couple of times in May, so if you’ve ever wanted to fire a ball at me, now’s your chance!


Augmented Reality from Ford Ka

15 Jan

Amongst all the doom and gloom, Ford Ka have still pulled it out the bag with some augmented reality goodness. I’ve posted quite a few videos of augmented reality demos, and yet I’m still undecided as to it’s relevance and use for a brand to connect with consumers – beyond the geek community (that includes myself of course!).  Perhaps it’s mildly entertaining but possibly just a passing fad. This clip still got me hyped up though…

Via we are social.

And yet another crazy demo to make you geeks salivate…

It’s that time of year, AGAIN!

19 Nov

Christman is upon us, and we all know what that means. Yes…Elf Yourself!

It’s back and ever so slightly bigger and better than before. Will we ever get sick of it?!


Thanks Francis for sharing this wonder…

The Piss Screen

29 Oct

How do you combat drink driving in a standout and relevant way? All pissed people go to the toilet (one hopes), so what better way to reach the target audience than with an interactive urinary experience.

The Piss-Screen – a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).

I’m not usually one to blog about men’s urinals, but check out the video demo. Or play the simulation game.

Spreeder – speed reading

28 Oct

This site ‘Spreeder’ certainly brightened up my day. It’s a totally free online speed reader. Just copy and paste some text to spreed. A reading revolution. My two bugbears are – 1. The site just aint that pretty, and 2. You can’t embed the spreeder player on your blog. Nice nonetheless.

Ta Nathan for pointing this one out.

Video Game Evolution

24 Oct

If not just for the ‘Technologic’ tune, check out this video of the evolution of video games – from Asteroids to Halo. I was kind of hoping my whole screen would explode or I would enter a virtual world, but worth a watch. I think I’ve been reading way too much sci-fi…

Words in colour

21 Oct

We all know that colors can evoke strong feelings but what does this mean in relation to words?  For years we have used colors in advertising to communicate feeling and mood. It’s a tool we have at our disposal, but what colours create the desired emotional effect? Cymbolism is here to help us!

Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.

I wonder how the doom and gloom of the economy will affect our mood (more black perhaps?) – we’ve already seen the arrival of credit crunch music. Argh.

The site is a bit clunky at the moment, but it’s new and a pretty neat idea. Enjoy.

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