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Theme park RFID wristbands let guests instantly share snaps on Facebook

28 Jul

Okay so I’ve pretty much given it all away in the title, but this is  super smart integration of offline and online. Great Wolf Lodge Resorts are getting way ahead of curve – offering guests RFID enabled wristbands to post their holiday snaps to Facebook. All they need to do is connect their wristbands with their Facebook account, then scan them at the camera-equipped “Paw Posts”. Easy as.

The resort wristbands were already used as room keys and even money, they just got a whole lot smarter and entertaining.

Who will catch on next? Disney? Festivals? I can’t bloody wait.

via PSFK

Touch-screen vending machines, in Japan (of course)

10 Jan

The future of vending machines has arrived. Not only does Japan’s latest invention feature a playful touch-screen, it has a built-in camera that recommends what kind of drink you might like (by distinguishing your sex and age from your face).

And forget about faffing with cash. Wave your phone across the sensor and your drink should arrive in less than 4 seconds.

According to Adverblog, interactive vending machines are performing 3 times better than the “regular” ones, with people queing to “play & buy”. Perhaps the novelty will eventually wear off, but for now this buying experience has entertainment value.

I also read that when a disaster like an earthquake strikes, it gives out free drink. Now that’s super intelligent!

So when are they arriving in the UK huh??

Did you know?

2 Oct

This is another official update to the original ‘Shift Happens’ video. The 2009 version includes facts focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. Traditional advertising is in steep decline folks, while digital is growing rapidly. Don’t we all know it 🙂

London Digital Week. Get involved.

18 Sep

LDW

In an attempt to completely fill up your diaries next week, there’s one event running all over the capital you cannot miss.

London Digital Week is a weeklong festival of [mostly free] events, awards, and exhibitions. So if you want to help your clients use technology [NOT be used by it], you should be getting involved with LDW!

Anyway, some things not to miss:

PROTEIN FORUM

Protein Forum have some very special speakers coming down – filmmaker, director, game designer Lance Weiler, and David Bausola of Purefold [an open media franchise developed in partnership by Ridley and Tony Scott].

The event is on Monday 21st 7pm at Below 54, EC2a 3QR. Register here to reserve your free place.

PLAYGROUP @ SHOREDITCH HOUSE

Come and join Playgroup over breakfast [9.30am start] at Shoreditch House on the 24th September, to discover how to engage generation Y in a conversation with your brand. They’ll be looking at how social media can be used to engage the youth market, and why ‘play’ is integral to all of this.

RSVP to catherine@playgroup.com to reserve your free place. 

CREATIVE SOCIAL

Three Top Socials, Laura Jordan [LBi], Flo Heiss [Dare], and Dave Bedwood [Lean Mean] will be presenting the Good, the Bad and the Ugly on a chosen campaign of theirs.

The event is on Thursday 24th September, at 7pm at JWT, 1 Knightsbridge Green, SW1X 7NW. RSVP names to creativesocial@yourmumlovesyou.com if you are interested in attending.

CONTAGIOUS TRENDS

A crash course from Contagious Magazine. “Of all the thousands of words that have been written about changes in branding since the inception of the Internet, the only ones that are actually true are these: now, you have to give something back.”

The event is on Friday 25th September, at 6.15pm – 7.15pm, at 380 Old Street [Shoreditch Town Hill], EC1V 9LT. Register your free place here.

FROM ART TO AD

There is a current trend emerging for existing art to be re-used or used as inspiration in advertising. This has been encouraged by social networking and sites such as YouTube. The event will look at how this emerging trend leaves artists’ work open to those in advertising, who sometimes use sources such as YouTube for inspiration to communicate a commercial message.

The event is on Tuesday 22nd September, at 6.30pm Street Lecture Theatre, SE1 6SB. Register your place here.

Human Synthesizer with Calvin Harris

13 Aug

It’s nerdy, it’s sexy, it’s cool. I love it. Using conductive ink, electronic musician Calvin Harris has collaborated with a team to make a synthesizer out of himself and 15 bikini clad models (sure why not), to perform an interesting version of his new single Ready For The Weekend.

The performers stand on the pads, and touch hands to complete a circuit and trigger a sound. Different combinations of pads trigger the different sounds needed to play the track.

Via

Re-wired teens?

13 May

Off the back of a dialogue event I attended at the Dana Centre (geek heaven!), I want to share some thoughts on ‘Rewired teens’ – basically meaning…

Game consoles, Facebook, Google…Are teenagers’ computer and web habits changing the way their brains work? And is this a good or a bad thing?

The Science Bit

Apologies for any inaccuracy here, I’m no scientist! But…humans are born with the maximum number of neurons, and as we grow these form interconnected networks. Our brains are ‘wired’ to respond to the world around us – i.e. context /  culture / experiences are all significant in brain development. Inputs from our environment significantly affect the wiring of our brains.

With this in mind (and some fancy convincing brain charts), our speakers (from neuroscience fields) were keen to agree that with the ubiqutous nature of digital technology in our daily lives (particularly amongst digital natives), our brains will have indeed re-wired compared to say 10 years ago. Which brings us to the ethical issue – is this a good or a bad thing?

Re-wiring for better or for worse

If we look at the prevailing arguments, there are a lot of prejudices which have been fuelled by the media. They paint an unpretty picture of a digital world which has created a generation of zombies. I think it was the Telegraph that said Twitter makes you immoral and the Daily Mail that Facebook makes us bad people. As ever with new stuff in the digital space, there seems to be a whole lot of hype and horror and not a whole lot of facts.

The media often starts with the prejudice, and then searches for supporting evidence – or considerable lack there of in this case. Let’s consider the fact that we’ve only had decent brain scans for around 10 years, and it takes longer than this for your brain to develop! Science is being exploited to instill fear rather than actually help us understand something as complex as the re-wiring of our brains.

There is some evidence to suggest that digital natives are for example worse at multi-tasking (as digital immigrants are better at prioritising) and read much shallower. But if you look at video gaming where there has been the most research in this area – evidence suggests positive effects on learning and brain development.

Consider when novels first came along, people felt this passive behaviour was damaging – in contrast to storytelling with friends in social environments. Isn’t it good that the Internet is an interactive and increasingly social medium?

homer-brain

People First

If you work in the digital industry the people-frst approach probably isn’t new to you – it’s not really about the technology, it’s still about people.

Take those so-called dangerous video games which kids play that involve killing. Haven’t kids always acted out pretend kill during play? It’s the same behaviour, but different medium. And teenagers are spending an awful lot of time on Facebook – which isn’t surprising considering the role of friendships and interaction for teenagers in growing up.

Have you considered that technology is largely shaped by wider cultural changes and human behaviour? Surely technology exists to make communications easier? While humans have adapted to the changing digital world, the fundamentals of human behaviour have stayed the same.

technology-changes

All things considered – the Internet is here, there, and everywhere – probably for better AND for worse.

Fire real dodgeballs at real people – LIVE – with the Doritos Dodgeball Challenge!

1 May

It’s not too often I take the time to blog about my own projects here at AMV BDDO, but for me this has to be the most ambitious digital project I’ve ever taken on. That feeling of ‘are we really doing this?!’ hasn’t really left me yet. But I’m goddam excited!

The Doritos Dodgeball Challenge is our unique way of launching Doritos brand new flavour – Flamin’ Cheeseball. The Challenge gives people (that’s you!) the chance to aim and fire real dodgeballs – LIVE – from six purposely engineered dodgeball canons, each controlled by a member of the public online – here at the Doritos website. That’s right, via the Internet everyone will be able to fire real dodgeballs at real people with pinpoint accuracy. Sweet! We’re seeding this video (via Unruly) to get the word out…

Facing the canons will be a selection of the UK and Ireland’s leading Dodgeball teams, each competing to be crowned the Doritos Dodgeball Champions. The winning team will then be invited to a one-off ‘world-series’ dodgeball match against the reigning US National Dodgeball League champions, the San Diego Crossfire.

During the hours of play when the professional dodgeball teams are not competing in the competition proper, a variety of celebrities, including Timmy Mallett and Jodie Marsh, will make a special appearance in ‘the cage’.

The site itself was produced in partnership with the amazingly-talented Shoreditch based creative production company, Unit 9.

This project really has been a labour of love for the whole cross-agency Doritos team. I hope you enjoy playing it as much as we’ve enjoyed making it!

dodgeball1

p.s. I’ll probably be facing the canons a couple of times in May, so if you’ve ever wanted to fire a ball at me, now’s your chance!

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