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Marketing ‘Gangnam Style’

22 Apr

The ever-inspiring SheSays (Hey, sexy ladies…) invited me to talk at their latest event on the theme of ‘Women Disruptors’ – women challenging the status quo. So naturally, I spoke about Marketing ‘Gangnam Style’. Love it or loathe it, Gangnam Style is probably the most disruptive piece of communication in recent times. It’s more than a music video, it’s a global phenomenon. So I figured Psy could probably teach us all a thing or two about how to disrupt (in a profitable way). My presentation touched on three themes: 1) The underdog effect, 2) Born to spawn, and 3) Experiment to innovate. Hats off to Psy.

 

 

 

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How to do real-time advertising

4 Feb

Last night saw a blackout out the Superbowl. But what may have been Superbowl’s loss, was evidently Twitter’s gain.

According to Twitter HQ, chatter about the power outage peaked at 231,500 tweets per minute. Shish.

So forget the $4Million price tag per 30 second spot. Oreo tweeted this real-time ad, for free. Which has since been re-tweeted over 14,000 times (not to mention the reach far they would have achieved far beyond those who re-tweeted). Not bad for free advertising. Oh, well maybe it was Twitter’s loss after all.

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So what made it all possible? Brave and committed clients. Who willingly attended a “mission control” at their agency’s office. Making speedy approvals a piece of cake (or biscuit in this case). Clients with balls. Magic.

 

Four Ways Social Media will Revolutionise London 2012

19 Dec

The Olympic Games are a marketers dream – the audiences are humongous and there is passion in abundance. In the words of Nelson Mandela (yeah I’m quoting Nelson)… “the Olympics has the power to change the world. It has the power to unite people in a way that little else does”. The 2008 Beijing Olympics generated a decent amount of buzz in the social media world. There is no doubt that social media will play an even greater role in the London 2012 Olympics experience, game-changing you might say. It will be exciting to observe the first “fully digital” Olympic Games in history.

1. Behind the scenes reporting

Fervent athletes at London 2012 have been given the green light to use their Twitter accounts during the games. There are rules of course – the International Olympic Committee has warned athletes tweeting for commercial purposes or using “vulgar or obscene words or images” (no pissing Paula), and only from the first person. However, athletes are “actively encouraged to take part in social media”, which even includes photos and videos (that’s rich media to you). There is no doubt in my mind that we will hugely benefit from having a direct line of communication to an amazing group of diverse people, all with unique opinions and experiences to share with the world.

2. Yoot engagement

Integrating social media into the heart of London 2012 has the power to bring it to a critical mass audience and increase its popularity – particularly among the younger digital generation (the yoot). Let’s face it – love it or hate it, it will be unavoidable in social media when it all kicks off. Could social media make the greatest difference simply by getting the yoot – first-timers – to engage with the games and their community? A far cry from this year’s riots. Olympic silver medallist and former world champion Roger Black, has said “London 2012 is a great chance to get kids and young athletes involved in technology as they enjoy sport”.

3. Sharing

The sharing aspect of social media will make it easier than ever to pass along talk-worthy Olympic content and stories to your friends, family, and the world. Who knows what it will be – highlights, lowlights, spoofs, whatever, but I’m expecting everyone to jump all over this one. Plus BT plans to increase the number of Wi-Fi hotspots in the capital to 500,000 in time for the Games, which will make sharing stuff in real-time even better.

4. Unpredictability

With an Olympics that everyone has been able to see coming for years, organisers and sponsors have had plenty of time to get their social media “ducks in line”. However, if they didn’t already know, that users of social media are anything but ducks; if you try to direct them to think in one way, they’ll go another. And then some. There is no telling what will go right or wrong, but we can be sure as hell that social will be at the heart of it all – fanning the flames and spreading the word. This is the really exciting part, and we don’t even know what it is yet.

Coca-Cola (Israel) have dunnit again

12 Aug

“FaceLook” uses (freaky as hell) facial recognition technology to enable people at the Coca-Cola Summer Love experience to automatically post comments and pictures to their Facebook wall – using only their faces as identification. Just look into the Facelook machine, and bobs your uncle (so to speak).

Another sign that the gap is closing between our online and offline experiences…

Donate sprouts, mince pies, and more to Kids Co’s Xmas Party

13 Dec

Last week AMV launched our first-ever social media campaign for Kids Company – a charity that’s very dear to us.

It’s a Facebook app that allows you to donate money in support of the Kids Co Christmas Day party (they need to raise £100K).

The unique thing about it is you actually see where your money goes – by choosing from a big list of Christmas Day items they’d like their money to represent (each with its own price tag). So when donating, users can choose everything from mince pies to holly & ivy (£5 each), Brussels sprouts (also £5), Christmas crackers (£8), Fairy Lights (£15) and loads more.

All the donations go directly to funding the Christmas Day event for 3,000 kids that wouldn’t otherwise have a Christmas. And as the donations come in, a festive Facebook Christmas Day scene builds showing the sum total of everyone’s generosity.

If you would like to make a contribution to an act of much bigger human kindness, choose your donation here. Once you’ve donated, you can spread your goodwill through Facebook and Twitter.

Please help us make it a Christmas to remember for 3,000 vulnerable children 🙂

i Like Skoda

12 Oct

Okay so I don’t actually “Like” Skoda, but I do like their new social campaign. In a nutshell, they’re offering a discount on the new Skoda Fabia for every “Like” received on Facebook. A similar concept to the recently blogged Uniqlo Lucky Counter, but using Facebook instead of Twitter.

It seems like a really interesting way to approach driving talk-ability in an engaging and rewarding way.

Integration in 2010 – brands need to be multidimensional

29 Sep

The lovely folk at the IAB invited me to talk at a seminar today – entitled “Brand Building and Integration”. Marketers have been talking about “integration” for about 30 years now, so what does it even mean anymore? Well here’s my perspective, and some shit hot examples from around the globe…

p.s. I don’t actually like putting words on slides, so it probably doesn’t make much sense 🙂

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