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5 things that will be obsolete by 2020

12 Mar

#1 Saying “I’m going on the Internet”

As the lines continue to blur, it will be increasingly difficult to distinguish between online and offline activities.

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#2 Multiple passwords and logins

Say goodbye to the constant need to remember your passwords. Hurray!

password

#3 Losing data

You can access all the data you want, anywhere you want, via the cloud.

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#4 Your privacy

Your privacy went out the window when social media arrived.

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#5 Digital titles in traditional agencies

There will be no more excuses to not ‘get’ digital.

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Living in a post-digital world, and I am a post digital girl

24 Jun

Thanks to the ever-geeky ever-awesome Girl Geek Dinners. I had a fun filled day Saturday at the Apple Store and the likes of Regents Street shopping. The shopping was great, but it all kick-started with a talk on “the post digital world”, led by the lovely Jess Greenwood (of Contagious mag).

While some of us are still getting their heads around the confusing and cluttered digital world, others are looking to the future (and arguably the now). A world where there is no such distinction between online and offline, or at least the two are blurring together as one.

We talked about “the internet of things” –  a term used to desribe connecting real physical objects to the Internet (think of Nike+  as a digitally enhanced shoe). A fascinating topic. The possibilities are endless when you can connect anything to the Internet. Dull lifeless objects become full of meaning and brand new value.

Pepsi are teaming up with Sticky Bits to add new meaning to a can. Stickybits brings the physical and digital worlds together with barcode stickers which trigger audio, video, photo, and text messages when scanned. So that a dull lifeless can has the potential to unlock a deeper brand experience.

Nike Chalkbot is a robot programmed to paint text messages at the Tour de France cycle race (for those who can’t make it there in person). Essentially connecting the digital and real-world together in an inspirational and meaningful way. Those who submit messages even receive a photo of their message and the location at which it was painted. Neat stuff.

Guinness brought new meaning to Rugby via RFID technology. They placed RFID chips in rugby balls and sensors around rugby pitches to monitor players and the ball itself. This is because before this point in time it was practically impossible to gather rugby game statistics.  A simple idea which has revolutionized rugby!

And finally, did you know that some farmers tag their cows with RFID chips so they know where they are? If farmers have already caught on to the post digital, then maybe so should we!

GET OUT OF THERE!!

12 May

Nowadays people like to create their own entertainment, and today this video has entertained me – it’s just a montage of people from films saying “Get Out Of There!”. Simples 🙂

It reflects today’s changing media habits, whereby we’re no longer passive viewers of content. And you don’t have to be an expert to spoof, mix, mash-up stuff. What entertainment have you made recently?

Go here to get the list of films.

DECODE: Digital Art at the V&A

25 Jan

This weekend I popped down to the V&A (one of my favourite museums) for the DECODE exhibition – a collaboration with onedotzero. Digital technologies have provided advertisers with new opportunities, but this weekend I experienced how digital technologies are providing new tools for artists and designers. The exhibition featured  innovative and often interactive displays (and a few that were broken which seems somewhat typical…).

My favourite was the ‘Exquisite Clock’ by Fabrica. Exquisite Clock is based on the idea that time is everywhere and that people can share their vision of time. It’s a clock made of numbers taken from everyday life – seen, captured and uploaded by people from all over the world. It exists as a website, an iPhone app, and as a series of  installations.

Image via. And here’s a clip I found recorded on a mobile phone on YouTube.

Second up has to be ‘Videogrid‘ by Ross Phillips. Videogrid is an interactive video installation consisting of a grid of squares (5×5) which can each record a 1 second loop of film. Exhibition visitors can participate by recording a close-up section (which I did!). Therefore the installation becomes a constantly changing collorative artwork. Somebody uploaded this clip of themselves at the V&A.

So if you live in London and have some time to spare, pop down to the V&A. A short but worthwhile visit.

Cool stuff I’ve missed while I’ve been in Turkey (yeah yeah I’m behind the curve…)

25 Jun

US agency BooneOakley built their website in YouTube using YouTube annotations to form the nav (via PSFK). Nice idea and relevant for the target audience.

Check out the world’s first panoramic music video (you’ll need to click on the image to view it). Okay so it’s an average execution, but I can imagine a great creative opportunity here (via Rubbishcorp).

PanoramicMusicVideo

Currently in alpha, this app from Zugara uses augmented reality and motion capture control, so users can try on clothes virtually using their web cams and a print-out marker (via creativity). One of the more useful AR apps I’ve come across.

Flutter is the new Twitter. Nuff said.

“Digitalness” in the real-world

8 Jun

McDonald’s has launched a new interactive sign where passers-by can interact with content displayed on Piccadilly’s giant LED screen. A simple idea that gets people to engage and interact with the brand while they’re out and about. And a great opportunity for the content to spread as people video, MMS, tweet, and share their experiences.

I wonder how staged this video is, and who subsequently bought a fillet-o-fish(!), but it’s a nice idea. Bringing digital experiences to the real-world is something that excites me. Check out the posers in the clip…

Re-wired teens?

13 May

Off the back of a dialogue event I attended at the Dana Centre (geek heaven!), I want to share some thoughts on ‘Rewired teens’ – basically meaning…

Game consoles, Facebook, Google…Are teenagers’ computer and web habits changing the way their brains work? And is this a good or a bad thing?

The Science Bit

Apologies for any inaccuracy here, I’m no scientist! But…humans are born with the maximum number of neurons, and as we grow these form interconnected networks. Our brains are ‘wired’ to respond to the world around us – i.e. context /  culture / experiences are all significant in brain development. Inputs from our environment significantly affect the wiring of our brains.

With this in mind (and some fancy convincing brain charts), our speakers (from neuroscience fields) were keen to agree that with the ubiqutous nature of digital technology in our daily lives (particularly amongst digital natives), our brains will have indeed re-wired compared to say 10 years ago. Which brings us to the ethical issue – is this a good or a bad thing?

Re-wiring for better or for worse

If we look at the prevailing arguments, there are a lot of prejudices which have been fuelled by the media. They paint an unpretty picture of a digital world which has created a generation of zombies. I think it was the Telegraph that said Twitter makes you immoral and the Daily Mail that Facebook makes us bad people. As ever with new stuff in the digital space, there seems to be a whole lot of hype and horror and not a whole lot of facts.

The media often starts with the prejudice, and then searches for supporting evidence – or considerable lack there of in this case. Let’s consider the fact that we’ve only had decent brain scans for around 10 years, and it takes longer than this for your brain to develop! Science is being exploited to instill fear rather than actually help us understand something as complex as the re-wiring of our brains.

There is some evidence to suggest that digital natives are for example worse at multi-tasking (as digital immigrants are better at prioritising) and read much shallower. But if you look at video gaming where there has been the most research in this area – evidence suggests positive effects on learning and brain development.

Consider when novels first came along, people felt this passive behaviour was damaging – in contrast to storytelling with friends in social environments. Isn’t it good that the Internet is an interactive and increasingly social medium?

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People First

If you work in the digital industry the people-frst approach probably isn’t new to you – it’s not really about the technology, it’s still about people.

Take those so-called dangerous video games which kids play that involve killing. Haven’t kids always acted out pretend kill during play? It’s the same behaviour, but different medium. And teenagers are spending an awful lot of time on Facebook – which isn’t surprising considering the role of friendships and interaction for teenagers in growing up.

Have you considered that technology is largely shaped by wider cultural changes and human behaviour? Surely technology exists to make communications easier? While humans have adapted to the changing digital world, the fundamentals of human behaviour have stayed the same.

technology-changes

All things considered – the Internet is here, there, and everywhere – probably for better AND for worse.

Fire real dodgeballs at real people – LIVE – with the Doritos Dodgeball Challenge!

1 May

It’s not too often I take the time to blog about my own projects here at AMV BDDO, but for me this has to be the most ambitious digital project I’ve ever taken on. That feeling of ‘are we really doing this?!’ hasn’t really left me yet. But I’m goddam excited!

The Doritos Dodgeball Challenge is our unique way of launching Doritos brand new flavour – Flamin’ Cheeseball. The Challenge gives people (that’s you!) the chance to aim and fire real dodgeballs – LIVE – from six purposely engineered dodgeball canons, each controlled by a member of the public online – here at the Doritos website. That’s right, via the Internet everyone will be able to fire real dodgeballs at real people with pinpoint accuracy. Sweet! We’re seeding this video (via Unruly) to get the word out…

Facing the canons will be a selection of the UK and Ireland’s leading Dodgeball teams, each competing to be crowned the Doritos Dodgeball Champions. The winning team will then be invited to a one-off ‘world-series’ dodgeball match against the reigning US National Dodgeball League champions, the San Diego Crossfire.

During the hours of play when the professional dodgeball teams are not competing in the competition proper, a variety of celebrities, including Timmy Mallett and Jodie Marsh, will make a special appearance in ‘the cage’.

The site itself was produced in partnership with the amazingly-talented Shoreditch based creative production company, Unit 9.

This project really has been a labour of love for the whole cross-agency Doritos team. I hope you enjoy playing it as much as we’ve enjoyed making it!

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p.s. I’ll probably be facing the canons a couple of times in May, so if you’ve ever wanted to fire a ball at me, now’s your chance!

Microsoft’s vision of 2019. Uber Digital.

25 Mar

This is an absolute cheese fest from Microsoft, but worth a watch to see their vision of 2019.  Very Minority Report.

Get me one of those interactive newspapers and digital coffee mugs any day 🙂

Via.

Augmented Reality from Ford Ka

15 Jan

Amongst all the doom and gloom, Ford Ka have still pulled it out the bag with some augmented reality goodness. I’ve posted quite a few videos of augmented reality demos, and yet I’m still undecided as to it’s relevance and use for a brand to connect with consumers – beyond the geek community (that includes myself of course!).  Perhaps it’s mildly entertaining but possibly just a passing fad. This clip still got me hyped up though…

Via we are social.

And yet another crazy demo to make you geeks salivate…