Following the gripping ‘we tell stories’ transmedia campaign from Penguin, here’s yet another post from me about Penguin. They’ve been rather busy of late – leaps ahead of other publishers in my opinion.
They’ve re-issued fourteen of the original Bond novels under the new imprint of Penguin 007.
Here are several of the illustrations. They’ve simply nailed it. The designs, by Michael Gillette and Jon Gray, evokes the earlier Bond flicks. Enjoy more at the Penguin blog here.
I’m not sure if this is ‘bloody’ brilliant or just plain creepy.
“To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13TH STREET. The Action and Suspense Channel.”
Certainly memorable but perhaps a little too invasive?!
Agency: Jung von Matt, Germany.
Found via Stuff that is relevant.
2008 – still not the year of the mobile. Surprise. This is pretty darn amusing…
Courtesy of ExperienceCurve.
Okay, well not the real Loch Ness monster…now that would just be silly wouldn’t it!
The Loch Ness monster has surfaced in Tokyo Bay – created using a water screen and water jets. This is the latest in movie marketing gimmicks, this time to promote The Water Horse. So are movie promotions getting more exciting or just over hyped?
We all enjoyed the ARG campaign for Cloverfield movie, and the hype has indeed made it a box office success, but if you read the reviews they tend to start something along the lines of… “it was never going to live up to the hype”. The films ‘herky-jerky’ camera work requires a lot of commitment from the audience, and it’s just not everybody’s cup of tea.
Before a movie hits the big screen, it’s tricky business striking a balance between sparking genuine buzz and generating over hype in movie marketing. Nonetheless, it’s a tough industry to crack and I’m thoroughly enjoying the innovative and often brave campaigns we are beginning to engage with.
Consumers are demanding more and more and are living in a highly charged media mix culture. Let’s face it, we’re bored with flashy movie websites with wallpapers and screensavers. That all seems all a bit lame now. As our expectations rise, I expect nothing less than real world Loch Ness monsters, complicated hunts across multiple platforms, and even bloody limbs in public places. Are you excited? I am…