I was just reading on Iain Tait’s blog are very cool mobile thing called Arcade Reality. You can literally play a mobile game in the real-world, where game objects are overlayed on your live camera view. Very cool! The graphics aren’t particularly amazing but the idea is fantastic – I can just imagine brands using this sort of cool technology to allow consumers to become completely immersed in a brand experience which crosses between the real-world and a virtual world.
Nicola Davies 
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