Very cool mobile thing

23 Feb

I was just reading on Iain Tait’s blog are very cool mobile thing called Arcade Reality. You can literally play a mobile game in the real-world, where game objects are overlayed on your live camera view.  Very cool!  The graphics aren’t particularly amazing but the idea is fantastic – I can just imagine brands using this sort of cool technology to allow consumers to become completely immersed in a brand experience which crosses between the real-world and a virtual world.


One Response to “Very cool mobile thing”


  1. Augmented iPhone - the real world and digital world is colliding « Nicola Davies - August 21, 2008

    […] I also posted something very similar to this particular mobile application back in February 2007 here – so it’s certainly nothing new, but hopefully it’ll catch on soon […]

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