Marketing ‘Gangnam Style’

22 Apr

The ever-inspiring SheSays (Hey, sexy ladies…) invited me to talk at their latest event on the theme of ‘Women Disruptors’ – women challenging the status quo. So naturally, I spoke about Marketing ‘Gangnam Style’. Love it or loathe it, Gangnam Style is probably the most disruptive piece of communication in recent times. It’s more than a music video, it’s a global phenomenon. So I figured Psy could probably teach us all a thing or two about how to disrupt (in a profitable way). My presentation touched on three themes: 1) The underdog effect, 2) Born to spawn, and 3) Experiment to innovate. Hats off to Psy.

 

 

 

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One Response to “Marketing ‘Gangnam Style’”

  1. http://rosliny-ozdobne.com/?p=119 May 24, 2013 at 8:00 am #

    Good web site you have got here.. It’s difficult to find good quality writing like yours these days. I truly appreciate individuals like you! Take care!!

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