How to do real-time advertising

Last night saw a blackout out the Superbowl. But what may have been Superbowl’s loss, was evidently Twitter’s gain.

According to Twitter HQ, chatter about the power outage peaked at 231,500 tweets per minute. Shish.

So forget the $4Million price tag per 30 second spot. Oreo tweeted this real-time ad, for free. Which has since been re-tweeted over 14,000 times (not to mention the reach far they would have achieved far beyond those who re-tweeted). Not bad for free advertising. Oh, well maybe it was Twitter’s loss after all.

So what made it all possible? Brave and committed clients. Who willingly attended a “mission control” at their agency’s office. Making speedy approvals a piece of cake (or biscuit in this case). Clients with balls. Magic.