Citroën and fashion brand Gio-Goi have come together to create a strictly limited edition high-spec high-tops. The shoe takes inspiration from Citroën’s DS3’s visual styling cues. Only 100 pairs have been produced. These will be available online and at a pop-up store in Brick Lane (of course) – pinnacled by an uber trendy launch party.
The partnership offers customers a rare opportunity to get their hands on a uniquely designed and stylish piece of limited edition footwear (albeit 100 shoes appears drastically limiting).
Gio-Goi have only recently opened a store in the UK, so (hopefully) the partnership exposes them to the right London crowd. This is Citroën’s first fashion collaboration in the UK, and may well do a job in communicating DS3’s performance, style, and exclusivity.