Okay so I’ve pretty much given it all away in the title, but this is super smart integration of offline and online. Great Wolf Lodge Resorts are getting way ahead of curve – offering guests RFID enabled wristbands to post their holiday snaps to Facebook. All they need to do is connect their wristbands with their Facebook account, then scan them at the camera-equipped “Paw Posts”. Easy as.
The resort wristbands were already used as room keys and even money, they just got a whole lot smarter and entertaining.
Who will catch on next? Disney? Festivals? I can’t bloody wait.