As you probably already know, Korean’s are big on smart phones, and QR codes are pretty much ubiquitous. So to offer some utility to our time-poor friends, Tesco created virtual stores – embedded into shoppers everyday lives e.g. billboards on the subway stations. The displays look the same as actual stores, except you use your phone to shop by scanning the QR code to automatically add items to your cart (for same day delivery!).
It’s a very smart way to grow your business by adapting to the needs of a local market. And for me personally, I’d much prefer to shop via a virtual display to avoid the faff and stress of the supermarket! UK next??