How do you get people to read more books? Well, these Russian dudes cracked it. The strategic breakthrough – if there’s one place that people still read, it’s on the toilet. And if there’s no book at hand, people will read ANYTHING. Even…air fresheners.
And so air fresheners became…book fresheners. Of course. They created air fresheners with popular book excerpts written on the packaging. The idea took off. Because it’s fucking awesome. That is all.