Book Fresheners…because people read on the toilet!

4 May

How do you get people to read more books? Well, these Russian dudes cracked it. The strategic breakthrough – if there’s one place that people still read, it’s on the toilet. And if there’s no book at hand, people will read ANYTHING. Even…air fresheners.

And so air fresheners became…book fresheners. Of course. They created air fresheners with popular book excerpts written on the packaging. The idea took off. Because it’s fucking awesome. That is all.

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2 Responses to “Book Fresheners…because people read on the toilet!”

  1. Dorcey May 4, 2011 at 10:17 pm #

    Russians in Yekaterinburg reads English written stories??
    Hmmm..
    Clear fake.
    Festival’s only.

    • Evgeny May 24, 2011 at 9:53 am #

      Hello. I’m from Voskhod agency and we created these fresheners. It is translated in English just for English advertising websites because we wanted the foreigners to understand the idea. and actually it was of course made in Russian. The original you can see here http://ravoshod.ru/news/2011/4/1133 . It’s not a fake.

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