Last week AMV launched our first-ever social media campaign for Kids Company – a charity that’s very dear to us.
It’s a Facebook app that allows you to donate money in support of the Kids Co Christmas Day party (they need to raise £100K).
The unique thing about it is you actually see where your money goes – by choosing from a big list of Christmas Day items they’d like their money to represent (each with its own price tag). So when donating, users can choose everything from mince pies to holly & ivy (£5 each), Brussels sprouts (also £5), Christmas crackers (£8), Fairy Lights (£15) and loads more.
All the donations go directly to funding the Christmas Day event for 3,000 kids that wouldn’t otherwise have a Christmas. And as the donations come in, a festive Facebook Christmas Day scene builds showing the sum total of everyone’s generosity.
If you would like to make a contribution to an act of much bigger human kindness, choose your donation here. Once you’ve donated, you can spread your goodwill through Facebook and Twitter.
Please help us make it a Christmas to remember for 3,000 vulnerable children 🙂