i Like Skoda

12 Oct

Okay so I don’t actually “Like” Skoda, but I do like their new social campaign. In a nutshell, they’re offering a discount on the new Skoda Fabia for every “Like” received on Facebook. A similar concept to the recently blogged Uniqlo Lucky Counter, but using Facebook instead of Twitter.

It seems like a really interesting way to approach driving talk-ability in an engaging and rewarding way.

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