Integration in 2010 – brands need to be multidimensional

29 Sep

The lovely folk at the IAB invited me to talk at a seminar today – entitled “Brand Building and Integration”. Marketers have been talking about “integration” for about 30 years now, so what does it even mean anymore? Well here’s my perspective, and some shit hot examples from around the globe…

p.s. I don’t actually like putting words on slides, so it probably doesn’t make much sense 🙂

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