Wheat Thins rewards unsuspecting tweople

13 Jul

When it comes to social media, it’s really important to reward your online advocates. Well US snack brand ‘Wheat Thins’ have taken this to the extreme with overt gestures to people tweeting about the brand. Tabatha Tweeted about Wheat Thins, watch the clip to see how they returned the favor…

If this entertained you, there are more videos you can check out on YouTube here. With half a million YouTube views on this video alone, the power of advocacy and word-of-mouth is plainly evident. Kudos to Wheat Thins for making such a powerful (yet simple) social idea that people want to pass-along (I did and we don’t even have Wheat Thins in the UK!). It’s one of those ideas that makes me think…


One Response to “Wheat Thins rewards unsuspecting tweople”

  1. theescapepod July 14, 2010 at 2:13 am #

    nicola, thanks for the kind words on our wheat thins work. your great ad idea visual is a brilliant poster btw. i’m printing that one out. it’s all there is to know.

    and from a planner at AMV no less! praise indeed. i had the great pleasure to meet David Abbott in New York years ago. a real gentleman. and his wife is from County Mayo. too good to be true!

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