Walking on water (ish)

18 May

Every day creative agencies try to make “virals”. But very few actually create content that has true pass-along value.  But Hi-Tec’s new video ‘Liquid Mountaineering’ has been attracting a lot of attention on YouTube (almost 3 million views!), and it’s definitely worth sharing.  The video description goes…

“Liquid Mountaineering is a new sport which is attempting to achieve what man has tried to do for centuries: walk on water. Or to be more precise: running on water. We are developing the sport from scratch. By accident we found out that with the right water repellent equipment you can run across bodies of water, just like a stone skimming the surface.”

The pass-along factor comes from people asking ‘is this for real’?! It’s worth checking out. Very subtle branding, I wonder if anyone will remember…who was it again??

And if you need reminding as to what a “viral” is, check out this brilliant post.

One Response to “Walking on water (ish)”


  1. Walking on water (ish) « Nicola Davies | Water First International - May 18, 2010

    […] Follow this link: Walking on water (ish) « Nicola Davies […]

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