Doritos ups-the-UGC-ante with King of Ads

8 Apr

If you work in the advertising industry, you’ve probably heard of a little thing called user-generated content? Well with the help of AMV, Doritos have launched King of Ads’ – offering creative types (or anyone with a video camera for that matter) the chance to get their ad on the telly box. We’re encouraging people to be as creative, left-field, or as adventurous as they like.

Doritos have upped the stakes by inviting a panel of specially selected experts to judge the entries – including Bafta award-winning actor, director, and screenwriter Noel Clarke, TV and radio presenter Lauren Laverne, and top ad director David Shane. The finalists will even be invited to pitch their ads IN-PERSON to our experts (eek), before the top three are put to public vote.

While UGC campaigns have been widely used in the UK, never has there been such a huge cash incentive. The consumer-selected winner is guaranteed £100K, plus an extra £1 per every vote (up to another £100K!).  But of course the incentive goes beyond this unique cash prize, since they’ll also have their ad broadcast on national TV.

Feeling inspired yet? If not, our resident ad director and funny man David Shane has created an idiot’s guide to making an ad. I may be bias, but I think this is pretty funny.

Submissions close on 30th April, so if you want to get your hands on that prize, give it a go!


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