When tasked with finding a way to tell the world that Walkers makes any sandwich better (and research suggests they really do!), we decided that just saying it wasn’t enough. So instead, we went that extra mile to really prove it. The town of Sandwich is a beautiful place, but a quiet one. So for three days, we transformed Sandwich into the most fun, enjoyable place in the whole country (to their complete surprise!).
We did this with some unbelievable live events. JLS played an impromptu gig for the sixth form students, Frank Lampard provided football coaching for the local team, Jenson Button picked up residents in the guise of local cabbie, Pamela Anderson poured pints down the pub, alongside quizmater Al Murray, and Marco Pierre White served up his very own special brand of gourmet sandwiches at the town market. All in the name of proving that Walkers can make any sandwich more exciting.
Here’s some of the best bits from our YouTube brand channel…
As passive forms of communication increasingly fail to cut-through with consumers, it’s no longer enough to just tell people stuff. You need people to really experience it. This campaign actively engaged people in a deeper and more meaningful way, and got them participating with the idea. Which is much more suited to today’s digital age. A phenomenoal team effort here at AMV in developing and crafting the campaign, including months of top secret planning.
As ever, I’d love to know what people think. Good, bad, ugly, comments welcome 🙂