Great idea from Burger King to promote their new burger the “3-Cheese Angus” (put simply a heart attack waiting to happen).
On the website you can create your own T-shirt – to be honest, this could do with being a bit more creative as it’s just text based. But the cool thing is you can either buy it (for a bargain £9.99), or you can earn it! You do this by getting enough people to view it and watch the ad. The execution is a bit weak, but there’s a really smart idea at the heart of it.