I’m hungering for the new Lurpak work from W+K. It’s quite simple, but then again the best ideas are. Lurpak are celebrating the satisfaction and pride that comes from cooking meals from scratch (and I bloody love to cook!). A great little twist is that they enlisted the help of food bloggers to make the dishes shown in the ads. Helen of the food stories blog made this cracking chicken pie.
The online component consists of a bake club to get people participating in the campaign. The website is not flashy (which I like) and serves as a useful tool to start your very own bake club. There’s a Flickr gallery where you can salivate over everyone’s creation.
So what are you waiting for? Get Baking!