IKEA Facebook Showroom

25 Nov

I came across this brilliant (yet low-budget) Facebook campaign for IKEA. Despite the ubiquity of the world’s favourite social network, very few branded Facebook campaigns actually grab my attention.  This one is  simply brilliant.

It uses the default ‘tagging’ tool on Facebook to spark conversations and create buzz for an online competition. Users were invited to the new Facebook profile page of the store manager (Gordon), who’d uploaded pictures of his new showrooms. People were told that the first to tag their name on any item, would win it. Simples!

So why do I like it?

Rather than re-inventing the wheel, the idea amplifies what consumers are already doing – i.e. tagging Facebook photos

The idea is inherently social – as the moment you tagged anything, everyone in your network instantly knew what was up for grabs

Social Media is about conversations, and IKEA created something worth talking about (and they openly engaged in conversations with their consumers…)

And quite simply it answers the brief  – which was to engage people with the IKEA Malmö store opening


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: