Hot on the heels of iD3, AMV has just launched Doritos final campaign of the year (phew!). We’ve teamed up with the legendary Guitar Hero with the aim of spawning a nation of wannabe rock gods and groupies.
What better way to advertise the on-pack promotion than with a song! And a guy named Alan…
We’re already racking up the YouTube hits and sparking A LOT of chatter across various social platforms which we like.
But it doesn’t end there. At Doritos.co.uk we’ve created a whole wealth of engaging content – a live video action advergame to enter the promotion, a rock god generator, and a mad game where you have to collect groupies by getting your friends to take and upload a picture of their pants. Clean ones of course! Nice huh. Essentially we’ve just created lots of fun things for people to play with and share. And like iD3, the site is fully integrated with Facebook Connect to push and pull out content. We like to keep things social.
As ever with Doritos, the project was a HUGE enjoyment to work on. Hands down the best meeting ever when the creatives’ first sung us Alan’s song 🙂