According to Chart of the Day, more people use Facebook as a means of sharing content than any other service. That’s more than Twitter, but even more surprising – more than email. This will be welcome news for Facebook who continue to emphasise connections and sharing as core to their strategy.
Facebook seem to be leading the way with developing their social offering off the Facebook site. Facebook Connect makes it easier for you to take your online identity with you all over the Internet, and share what you do online with your friends. My latest campaign with Doritos ‘iD3′ – uniquely integrates Facebook Connect into the advergame, which enables a more personalised and immersive experience for fans, as well as making the game more social.
Facebook have also recently announced the launch of Facebook Fanbox – it’s essentially a simple widget which allows brands to integrate page content on their own websites. A great way to turn visitors into fans, and share social content off Facebook. Neat.
But don’t underestimate Twitter. It may only be half as popular for sharing, but that’s with about one-tenth as many users…