APG Training Programme 09

9 Apr

So for the past 8 weeks I have had to substitute my usual ‘Champagne Tuesdays” for my APG training. Missing all that champagne was no mean feat, but I must say it was a journey well worth going on.

We were given an insight into the key aspects of account planning, attending a different agency each week with inspirational speakers including Jon Steel, Nick Emmel, Rachel Barrie, and Jon Shaw.

To put all this great knowledge into practise, we were also tasked with developing a strategy for the UK Launch of Best Buy (US Consumer Electronics Retailer). Last Tuesday was the final session, and my group was fortunate enough to present to Ben Southgate (Planning Partner at CHI) and even a client from Best Buy (who was lovely I might add!).

Enough of the chat, here’s our final deck, and yes it was a winner! The first words that come out of their mouths was “short but sweet”. Hopefully you’ll agree.

I also met some nice people including James – so go check out his deck.

4 Responses to “APG Training Programme 09”

  1. James April 9, 2009 at 12:22 pm #

    That’s really, really sweet :).

    Especially incongruous Barack Obama. Perhaps 2009 should be the year of the presidentation?

  2. northern April 16, 2009 at 11:03 am #

    Well played. My project was an anti-teenage smoking campaign, years ago. We won, but this would have killed us dead.

  3. Will April 19, 2009 at 11:43 am #

    Really like the mission statement – aspiring to give the same advice as your mates. Very nice, and deserved to win.

    I did this last year (didn’t win, curses). I have to say that it’s interesting it’s all CHI clients – cheap/free strategic thinking ahoy. 😉

  4. Ramzi Yakob May 6, 2009 at 9:56 am #

    Nice. The up-front section of the deck is very clear and concise – we could have easily swapped those ten for the 25 or slides we had in our up-front.

    I think its unfortunate that the ‘takeaway’ is almost “Speaks your language” – for me the most inspirational proposition is “aspiring to give you the same advice as the people you trust most”.

    Very well deserved – lovely deck that feels like it was a lot of hard work from 1 person rather than a mish mash of bits of work from 7 people.


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