Are you guilty of being impatient when your phone takes time switching on? Do you get annoyed when your flight is delayed? Do you moan about your broadband connection? Well me too. Comedian Louis CK humorously articulates how our generation has been spoiled by technology.
The world we live in today is amazing, and yet nobody is happy. If it’s not instant (now now now!), it’s not worth waiting for. When everything is special, nothing is.
Watch it all the way to the end, you won’t be disappointed.
Thanks to Nick who told me the story of the man on the plane at my APG training, and I have been unashamedly re-telling that story ever since…
More on this topic from Rory Sutherland over at his Brand Republic blog.