“Skittles are the source of all evil..”

2 Mar

…or so it currently says on the Skittles.com homepage. There has been a lot of buzz around Twitter of late, and Skittles are riding the hype band wagon.

Their new homepage is literally the results page of a ‘Skittles’ search on Twitter. And from what I can see the results are unfiltered, therefore leaving themselves very exposed. Within the blogging and marketing world, there are whispers of ‘cool’  and ‘wow’, but seriously what value and engagement is this providing a consumer visiting the Skittles corporate website? They’re probably after nutritional information, careers, or most likely special offers, but they are met with a Twitter feed slandering Skittles.

It’s a bit cheap and nasty – all they’ve done is displayed a Twitter feed of their product name. Where’s the skill and thought in that? I would have liked to see a Skittles Twitter mash up of sorts, some sort of interaction, and perhaps integration with ‘taste the rainbow’ to add some meaning.

I commend them on their brave move and willingness to experiment. That is all…

skittles

More thoughts on Skittles here, here, and here.

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3 Responses to ““Skittles are the source of all evil..””

  1. Thanh March 2, 2009 at 9:34 pm #

    I agree with you. This website is a disaster. They actually used the wiki as their homepage originally, which you can see in the blog post I linked to:

  2. James March 18, 2009 at 5:46 pm #

    I join you in commending the bravery, Nic – but I can’t help but say that it rubbed off well on me. Despite the slander – and later, people using it promotional purposes (“Hey if you like Skittles you’ll love my new band, The Paper Cuts”) – it spoke of a brand being brave, and playful. It suggests a certain mentality:
    [i]”We’re an FMCG site. We don’t need to directly sell the product online, because we can’t. All we need to do is keep front-of-mind, and keep an ancient brand looking fresh. People know what skittles are, so what we say isn’t nearly as important as how we say it, in this case”.

    Update – it’s YouTube now? Cor.

  3. Thanh March 18, 2009 at 5:54 pm #

    James, it suggests a mentality of forgetting about your users. They have violated almost every single usability principle: 1) The site asks for users to agree to a T&C without describing what that is. 2) It covers up pieces of information because the applet cannot be moved. 3) Before giving user information, it’s asking for information.

    I can go on and on…but aside from commending bravery and such (which I think is overhyped since Modernista was the one who braved this front first), they are lacking on communicating with their users. They don’t even own their own tiwtter account! Web 2.0 is about facilitating a conversation with your users, not just letting them talk to themselves. It’s like creating a discussion forum with no moderator…look how well those have turned out.

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