…or so it currently says on the Skittles.com homepage. There has been a lot of buzz around Twitter of late, and Skittles are riding the hype band wagon.
Their new homepage is literally the results page of a ‘Skittles’ search on Twitter. And from what I can see the results are unfiltered, therefore leaving themselves very exposed. Within the blogging and marketing world, there are whispers of ‘cool’ and ‘wow’, but seriously what value and engagement is this providing a consumer visiting the Skittles corporate website? They’re probably after nutritional information, careers, or most likely special offers, but they are met with a Twitter feed slandering Skittles.
It’s a bit cheap and nasty – all they’ve done is displayed a Twitter feed of their product name. Where’s the skill and thought in that? I would have liked to see a Skittles Twitter mash up of sorts, some sort of interaction, and perhaps integration with ‘taste the rainbow’ to add some meaning.
I commend them on their brave move and willingness to experiment. That is all…