How do you combat drink driving in a standout and relevant way? All pissed people go to the toilet (one hopes), so what better way to reach the target audience than with an interactive urinary experience.
The Piss-Screen – a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).
I’m not usually one to blog about men’s urinals, but check out the video demo. Or play the simulation game.