For three evenings in October (8th – 10th), a new interactive smoky communication will be underway in Trafalgar Square, commissoned by the ICA. It will be an evening to remember – one that combines a very modern medium – mobile, with a 5,000 year old one – smoke signals.
This experiment works as a hybrid system that explores the dynamic and spatial capacities of smoke and light, in relation to modern mobile technology. In Memory Cloud, visitors can text any message they like to the artists’ creation, and that message will be made into huge light-and-air smoke signals, all in real-time.
The project motivates social interaction through visualization of personal expression, and a collective act of writing space. This new exploration of personal expression in public spaces is from Minimaforms, founded in 2002 by brothers Stephen and Theodore Spyropoulos as an experimental architecture and design practice.