Disney does digital beyond the browser

26 Aug

Nice example from Disney here of interesting digital beyond the browser. This short clip is a great demonstration of people sharing digital experiences in real-world communities. I say people, in this case I mean kids. Kids that are growing up with technology as part of their lives, and are comfortable immersing themselves with digital technology.

Disney’s ‘Stitch Encounter’ is an interactive show which consists of an unscripted real-time conversation between Stitch and park guests.

When the host of the “Space Traffic Control” requests the computer to search for an available spacecraft captain to talk to, the computer connects to Stitch’s spacecraft. After that, guests  in the “Space Traffic Control” room are chosen to chat with Stitch. Stitch can both interact with guests and take their pictures. A hidden cast member supplies Stitch’s voice and controls his animation, allowing the character to talk and interact with guests. The “animated” character looks and moves much like he does in the movie, complete with corresponding facial expressions and gestures. The conclusion of the show occurs when the audience aids Stitch in his escape from Captain Gantu.

Thanks Gary for this little find.

More info here.

One Response to “Disney does digital beyond the browser”

  1. Kevin August 27, 2008 at 11:58 pm #

    Nicola: Expecting more companies to break from the confines of the browser, just as there’s been a lot of focus on what’s in the browser (widgets, social, et al) — but what of the company who’s business is supporting a brand in the browser? (namely ours, brandthunder.com) What’s the prognosis there?

    Would love any comments.

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