Sadly, those of you living in the UK reading this will be well aware of the increasing danger of knife crime. Not not a week seems to pass without another heinous and senseless knife crime occurring. Tower Hamlets Council have chosen to speak out with this arresting new ad by AMV BBDO.
It highlights the fact that by carrying a knife, young people are actually putting themselves at risk. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them.
I urge you to watch the ad, and share it. Impactful stuff.
The ad was created by Sonny Adorjan and Milo Campbell and directed by Kevin Thomas.