Quaker, entering the age of conversation

3 Mar

Why would anybody seek out Quaker online? Well in all honesty there wasn’t much of an incentive until their recent re-haul – they have launched the Quaker blog to reflect their brand ambitions.

People who eat Quaker for breakfast tend to feel hungry after a hefty 4 hours 21 minutes. That’s why their product truth ‘make the most of your morning’ makes perfect sense.

The blog itself moves away from information about Quaker oats. Rather it provides useful and interesting information which allows people to make the most of their mornings. It also looks clean and simple which I like.

Created by AMV BBDO – yep I work there but not really on this project.


Like any new blog, Quaker are in the early days of their exciting new blog adventure. You have to give them kudos for speaking out and opening the lines of communication with their consumers (yes comments are open). In the spirit of openness, all comments / feedback welcome please…




One Response to “Quaker, entering the age of conversation”


  1. stuff and things 18.03.08 « [bluurb] stuff and things - March 18, 2008

    […] Quaker Oats join the digital conversation […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: