Tom Cruise…running

15 Feb

This clip is old news isn’t it?! Oh well, I hadn’t seen it before so thought it was worth a quick post! I’m not a fan of the Cruise, but I have enjoyed watching him run in every film he’s ever been in. Yes running. Throw in a bit of badminton too…

People are messing with ads, in fact, they’re messing with just about everything! It doesn’t need to part of a huge UGC campaign with the lure of big cash rewards – we’re living in a participatory culture and people just like to play with things and create their own fun.

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