Ok, so I seem to have a bit of a thing for posting cool digital stuff “beyond the banner” so to speak – Philips ‘Daylight’ concept and Elle MacPhersons interactive storefront for example. What can I say, media convergence just gets me rather excited. (Loser I hear you say?!)
I just stumbled across another uber cool example – it’s called “gesture based technology” from Orange. At first glance it does look like just another slick touch-screen interface, but this one is different! You don’t even need to touch it to activate it, you only need to wave your hands, hence “gesture based technology”.
Apparently it’s bit of a technological first, but I’m not quite sure about that. Philips ‘Daylight’ reacts to your movements and the Elle Macpherson thing uses a nifty bit of technology called Human Locator in the storefront that tracks full body movement in real-time. It’s not like the technology itself is mind blowing, it’s just that it’s smart and simple and depends heavily on consumer participation which is why I like it. It demonstrates a cultural shift as consumers are actively seeking entertaining experiences across dispersed media platforms. Goodbye passive media…
Created by The Alternative who called themselves an “engagement agency”.