The world’s coolest fitting room, quite literally…

5 Dec

What better way to test the warmth of winter clothing in Sweden, than to test it in a freezing cold fitting room. Quite literally, the worlds coolest fitting room. With snow and ice, the temperature of the room is -25 Celsius. And of course, as it’s the digital age, there is a web cam in the room. A pretty ‘cool’ idea, and one that has sparked word of mouth to bring attention to the ‘Playground’ brand behind it all.

“The results was close to 400% more customers and Playground sold more than 100% more jackets compared to the goal. Gold Eurobest Winner 2007.”

playground-fitting-room.jpg

Found here.

 

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One Response to “The world’s coolest fitting room, quite literally…”

  1. doug December 5, 2007 at 3:28 pm #

    genius. i wonder if they’ll do a reverse one somewhere really hot???

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