Ooh I love a Google Maps mash-up anyday. Garbage Scout features photos of recyclable items submitted by people, overlayed onto Google Maps. The idea is, if you see people put out reusable stuff with their garbage, so you just snap a picture on your phone, and send an SMS to Garbage Scout. Then you see your picture of the item and description on a Google Map, like below. Neat.
Google maps are free (to anyone) to use and adapt – it’s a great way for a brand to offer customers a relevant service. I’d like to see more stuff like this that’s useful and helps the environment.