The Sexy Interactive Innovative Storefront

23 Sep

If Elle MacPherson wasn’t enough to catch the attention of passers-by, this innovative interactive idea for ‘Elle MacPherson Intimates’ certainly stops people in their tracks. It uses a nifty bit of technology called Human Locator in the storefront that tracks full body movement in real-time. A brilliant use of technology.

What an exciting way to add meaning to the real-world through smart technology, but most importantly with consumer participation at the heart. I just love it when great digital work goes beyond the browser and into the real-world.

Enough said, watch people interacting with the storefront here…


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