Everybody knows that Paddington Bear eats Marmalade in his sandwiches, not Marmite. This is just so wrong. What’s next? Winnie the Pooh advertising baked beans not honey?!
But the commentary on the official Paddington Bear website did make me chuckle…
“Paddington is famous for the fact that he always has marmalade in his sandwiches and so it came as rather a surprise when he was asked whether he would like to star in a new series of ads for Marmite.
“But I always have marmalade in my sandwiches!” exclaimed Paddington, when he was first approached by the advertising agency.
“That’s exactly why we think you would be perfect for the campaign,” they explained. “We want people who normally have something different in their sandwiches to try Marmite”.
Paddington, of course, would never give up marmalade but he’s always keen to test something new…”