Ask not what your consumer can do for you, ask what you can do for your consumer

27 Jul


Found here, brilliant example of branded utility.

When Romania was in Red Code suffering from overheating somebody actually thought and implemented a great idea. The Lipton Showers started the fight with global warming.

Forget bombarding consumers with irrelevant marketing messages, provide us with something useful! It’s great when brands give something back and have something interesting to say.

2 Responses to “Ask not what your consumer can do for you, ask what you can do for your consumer”

  1. John Biggs August 14, 2007 at 12:54 pm #

    Since this blog is about consumers……just a story from yesterday about B&B Jewelers in Unirea, specifically the desk near bijoux and fujifilm. I went over there the other week to buy a birthday present for my wife…some earrings. My wife didnt really like them, and wanted to exchange them for a necklace. (we werent looking for money back). So, yesterday, we brought the earrings with the receipt to the same desk, same saleswoman, to look for something to exchange. She told us “The store policy doesnt allow for returns” and proceeded to stonewall us. Unbelievable! she said “how can someone else use this jewelry” and that “returns arent normal”. Can you believe this from what I thought was a large and reputable retail jewelry store? Then she just gave us a blank receipt with a phone number and told us to call the office if we wanted an exchange/return. (and basically just go away). My impression now is that customer service STINKS at B&B, and any consumers looking to go to B&B should be warned about the sales attitudes toward customers. Apparently, if you walk out the door with one of their products, then their job is done. Next! Signed……irritated consumer.

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