1 18 08 – one of life’s little mysteries (for now)

12 Jul

What at first  seems like just another YouTube clip, is actually one of life’s little mysteries…

This mysterious home-movie style trailer by J. J. Abrams was played before the Transformers movie. What begins as a seemingly normal video of a going away party, evolves into an explosion of some sort and lots of mad confusion all around! The film doesn’t even have a title at the moment, just a release date 1 18 08, though it has also been nick-named the Cloverfield project.

The interesting thing about it all is the online conversation that has sparked as a result – here, here, and here are just a few examples. Not to mention over 2 million results on Google. The website is just as vague, but there are related sites popping up all over the place – including Cloverfield news, ethanhaaswaswrong, ethanhaaswasright, and even Slusho which I believe is a fake Japanese slurpy. This is related somehow, and supposodely first featured in J. J. Abrams‘s show Alias.

The blogosphere is going seriously crazy trying to solve the clues that are popping up as to what it’s all about. It seems the lack of knowledge has only made it more intriguing. Even for me! Some are speculating this could be the finale to Lost on the big screen. Which would be great! Others say it’s the next Godzilla movie. Er, lets hope not.

May be all this talk is a load of rubbish, but to be honest who cares. The over interest is this is quite fascinating enough to me.

Whatever it is, a seemingly smart move by Paramount – they must be on to something…

7 Responses to “1 18 08 – one of life’s little mysteries (for now)”

  1. Cloverfieldnews July 12, 2007 at 1:33 pm #

    Just to clear it up, cloverfieldnews.com is just a fan made site that tries to bring all the information about this movie and its marketing campaign to one location. The only sites that are actually affiliated with the movie are the 1-8-18.com and the slusho.jp , the ethan haas website has nothing to do with the movie, it’s for a table-top RPG game that is coming out soon.

  2. nicspic2608 July 12, 2007 at 3:16 pm #

    Thanks for clearing that up. So the mystery continues…

  3. Rus July 13, 2007 at 1:38 pm #

    I honestly believe its the finale to LOST.

  4. nicspic2608 July 13, 2007 at 2:50 pm #

    God I hope so! That would be amazing…

  5. Adam July 16, 2007 at 10:40 pm #

    Ooo, exciting! Thanks for documenting this.


  1. Adam Crowe - links for 2007-07-17 - July 17, 2007

    […] Nicola Davies – 1 18 08 – one of life’s little mysteries (for now) Great summary of the early buzz surrounding the “Cloverfield” 1 18 08 project (tags: cloverfield transmedia storytelling lost narrativeactivism dci) Filed in delicious […]

  2. And the Cloverfield Project unfolds (a little)… « Nicola Davies - September 26, 2007

    […] July I posted about the intriguing Cloverfield teaser mystery from J. J. Abrams – read here. I’ve been following it somewhat and came across this post from Justin which sheds some more […]

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