Personalised viral – VW’s mid-life crisis retreat

25 May


This week I went for a drink with a friend I used to work with at Volkswagen. He told me about this tongue-in-cheek viral they’ve just done for the Passat. I love personalised virals, and this is executed very well, and nicely integrated with the TV.

So if you know of any one having a mid-life crisis send this on. So do you find yourself using words like “word” and “sound”? Have you ever sung karaoke seriously? Or do you make a phone shape with your hand and say “call me”? Brilliant.


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